And what did I do? Had a sale!!!! Head hanging in shame? No, this one worked. Why?
Last week was my last show of the season and we all know meeting and talking to people in real life is vastly different than our on-line experiences. I also am well aware of what I call the "touch factor"....beng able to pick up, touch, try on beats examing a photo on the computer. As I was packing for the sale I was thinking how some pieces have been with me awhile. Read that as:OLD! I want them gone!
I decided to have a sale on my hats, gloves and scarves-a pre-holiday draw. I also sent an e-mail blast to local friends, neighbors and previous buyers, offering them the sale price AND delivery. I would never do this at the start of the craft show season but since it was my last, I felt it was worth a go.
Well, it worked! I had a good fair, moved many scarves, hats & gloves and the verbal interaction definitely made the difference. That also included 4 local sales.
The best comment I heard was "Your prices are so reasonable, I feel like I'm stealing!"....to which I replied, "Well, you can pay full price!!!"...she bought.
The lesson learned: Sales may work in real life.
Did I lose any money? No.
Did I network? Yes.
Did I devalue myself? No.
Oh, did I mention I had the same sale going at the same time online? Zip, zilch, nada.
And now I have some extra coin to buy more yarn and make new items. Well, I won't buy any yarn....we all know how huge the stash is.....the photo shows a teeny fraction!
In case we don't 'talk', I hope your holiday is warm and wonderful!