Lesson Learned

So in my last post I ranted and raved about devaluing my work, marking down prices, the value of a sale.
And what did I do? Had a sale!!!! Head hanging in shame? No, this one worked. Why?
Last week was my last show of the season and we all know meeting and talking to people in real life is vastly different than our on-line experiences. I also am well aware of what I call the "touch factor"....beng able to pick up, touch, try on beats examing a photo on the computer. As I was packing for the sale I was thinking how some pieces have been with me awhile. Read that as:OLD! I want them gone!
I decided to have a sale on my hats, gloves and scarves-a pre-holiday draw. I also sent an e-mail blast to local friends, neighbors and previous buyers, offering them the sale price AND delivery. I would never do this at the start of the craft show season but since it was my last, I felt it was worth a go.

Well, it worked! I had a good fair, moved many scarves, hats & gloves and the verbal interaction definitely made the difference. That also included 4 local sales.
The best comment I heard was "Your prices are so reasonable, I feel like I'm stealing!"....to which I replied, "Well, you can pay full price!!!"...she bought.

The lesson learned: Sales may work in real life.
Did I lose any money? No.
Did I network? Yes.
Did I devalue myself? No.
Oh, did I mention I had the same sale going at the same time online? Zip, zilch, nada.
And now I have some extra coin to buy more yarn and make new items. Well, I won't buy any yarn....we all know how huge the stash is.....the photo shows a teeny fraction!

In case we don't 'talk', I hope your holiday is warm and wonderful!

Craft Show Learning Curve

Wiser people than I have said to not work a show that you have not visited first. This is an often difficult piece of advice to follow when starting on the circuit. There are other, subtler lessons to learn.

Last fall I did a mediocre show at a high school about 25 minutes away, that I had never attended as a visitor. Lesson learned: try not to do a show that is off the beaten path. This school was a destination and attracted no drive-by traffic. Out in the woods may not be profitable.

Yesterday, I worked a new show again. I had been suggested to this group and was obviously flattered. They answered most of my questions well regarding advertising, other draws, size, etc. I knew the location was a good one, also in the previous high school area but on a main drag. They were going to have pony rides and bouncy houses and music and more to draw in the passer-bys. Great! We set up Friday and I 'thought' I had a great spot by the only entrance/exit....you couldn't/wouldn't miss my tables.

Saturday came with 40degree temperatures and a nasty, constant down pour.

Cancel the horses.

Cancel the music.
Cancel the bouncy thingies.

Freeze by the exit/entrance.

The visitors were mostly either friends or family of other vendors or the organizers. I barely made back my entry fee (precisely by $1.00). Of course, it wasn't the organizers fault and I do think with cooperative weather, it might have been a grand fair. Do I venture again, next year if they ask me back?

My saddest reaction to this was not being able to sell even one piece of a friend's wonderful work, shown below. She is an amazing clay artist and I hope at the next show she will be appreciated. Visit her at Clay Art By Daresa. Her work is inspiring!

Oh, the next show? Also a new one, never attended....hmmmm, we'll see!

Shows

Just finished another show and characteristics were basically equal:
Gorgeous weather.
Heavy advertisements.
Free admission.
Kids activities.
Smooth flow.
Good locations.
Variety.
Why are some shows so much more successful than others?
#1-sold 9 sets of cloths.
#2-sold 1 set
#3-sold none
#1-sold 1 pair of hand warmers
#2-none
#3-5 pairs
#1-0 scarves
#2-6 scarves (plus orders for 3)
#3-1 scarf
No rhyme or reason that I can see but fortunately all worth the effort for me.
Three down, 3 to go...phew!

And just for fun....a new style clock:

Shows

There were parts of my body that hurt and I didn't know they could after the 2 day show! LONG hours (9-7 Saturday and 9-1 on Sunday) but for me, very successful. It is definitely a case of be careful what you wish for. In certain areas my stock is almost depleted. I also received 4 special orders during the show. So now I must re-stock and work on those. I AM NOT COMPLAINING!!! This more than makes up for the July & August drought.
Contrary to the first show, only one set of wash cloths were sold. Again, lots of bookmarks,scarves and cozies like these:

As well as several mini-purses:

I'm low on hats and scarves so those needles must get clacking!
Just finished these for some special orders:


The next show is Nov. 6...do I have enough time?!

Show #2

Pretty busy around here. Had a great show last Saturday and off in a bit to set up for a 2 day affair.
This time I'll use pins on the side to avoid the bunches. Wish me luck!


Last week a big seller were the washcloths


and the bookmarks.


What will it be this week?!

Art & Craft Fairs

I have close friends who are dealers of antiques that are quite pricey by most standards. I have been privy to their ups and downs for years and I ache for them when a show is a bust & applaud with them when they have success. The hauling of heavy goods, the endurance of long hours, the muddy field or the cold concrete floors have been chapters in their lives forever. Irregular, unpredictable, and very hard work.
For the rare times I do shows, I think of them & I ache more for them with the preparation, the set-up, the anxiety, the boredom, the cost and on and on. I don't think the general public appreciates the before,during and after effort that is necessary for craft fairs and shows.
I did a local show today and was quite pleased with the results though we are exhausted. It's nice to know that some really care about my work & that their purchase of it supports my dream. To them I say "THANK YOU".
For those that say "Oh, now I know what to do with Grandma's buttons" or "How cute, how clever, I'll have to try that at home" , I say be my guest, do it, try it and call me when you're trying to sell it and I'll come look, and touch, and measure and comment under my breath "Hmph, I could do that".